Tony Ortega at the Village Voice spotted this.....
Angelica Von munster on Twitter wrote:
What the actual FUCK. Was that really a commercial for scientology?
The Church of Scientology bought network TV ad time in a big way this weekend. On Saturday, we started noticing Twitter users complaining that they were running into Scientology ads on Hulu -- a place where the church's ads have been pretty common in the past. But then that night, a lengthy ad showed up during the Miss America pageant, prompting a burst of mocking tweets. Then, Sunday, things really got interesting.
Twitter users seemed shocked when the lengthy ads showed up during Sunday afternoon's football playoff game between the Baltimore Ravens and Houston Texans. (I didn't catch the commercial myself, but judging from the way Twitter users described it, the ad was a version of the 2-minute film that pops up when you first visit the church's official site, Scientology.org.)Easily the biggest reaction we saw on Twitter came Sunday evening when the Golden Globes broadcast started out with the same Scientology advert.
Eric Lane on Twitter wrote:
Scientology ad on the NBC Golden Globes carpet show. Pre-emtive strike? #goldenglobes
Dan Drokos on Twitter wrote:
I can't believe the Scientology commercial during the Golden Globes didn't mention how much it costs to be a member![...continued in article link...]
Tony talks to ex-scientology marketing exec Jeff Hawkins who explains how it works behind the scenes and summarizes thus:
"It doesn't really do anything for them. I mean, it might get a little pip on their website, but really, what they do these days is just try to excite the existing members," he says.