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Sponge
Joined: 10 Apr 2006
Posts: 9778
Location: U.K.
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 Posted: Mon Jul 26, 2010 12:48 pm Post subject:
How Tom Cruise lost his mojo
Subject description: The Telegraph (UK) 26th July 2010
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How Tom Cruise lost his mojo
From 'Top Gun' to 'Top Gear': what now for Hollywood's golden boy?
The Telegraph (UK) 26th July 2010
http://www.telegraph.co.uk/culture/film/7907015/How-Tom-Cruise-lost-his-mojo.html
I was going to post this on one of the many Tom Cruise media/movie threads but there's so much good shit in this article that it deserves its's own thread. Yeah we've heard it all before here on OCMB of course but it's great to have it thrown in his face all over again in a major UK newspaper. TC will never shake this shit off until, not only when he leaves that cult, but leaves it big style and spills the beans. Only that way will he get any sympathy and respect. The longer he waits then the harder and less likely that is going to be.
snippets....
| Quote: | [...]
Cruise had for two decades been Hollywood’s byword for bankability, a leading man who divided critics but almost always delivered audiences. But his reputation for being guarded, hyper-focused and never putting a foot wrong publicly was derailed by a string of bizarre incidents.
While promoting War of the Worlds, Steven Spielberg’s sci-fi blockbuster, Cruise made an appearance on Oprah Winfrey’s couch that has become famous for all the wrong reasons. Proclaiming his love for new girlfriend Katie Holmes, Cruise jumped on the sofa in such an odd fashion that Oprah exclaimed: ‘We’ve never seen you behave this way before… you’re gone!’
Cruise’s allegiance to the Church of Scientology prompted another embarrassing mishap. On morning television’s The Today Show, he clashed with host Matt Lauer over the history of psychiatric medicine, which Scientology is opposed to. Cruise exclaimed: ‘Matt, you’re glib… you should be a little more responsible’ and – the phrase that became Cruise’s unofficial catchphrase for a while – ‘You don’t know the history of psychiatry. I do.’
The issue had arisen because Cruise had become embroiled in a war of words with the actress Brooke Shields over her use of antidepressants to combat postnatal depression. He said that the drugs Shields had taken were dangerous and added: ‘I care about Brooke Shields because she is an incredibly talented woman – where has her career gone?’
Shields, then performing in Chicago in the West End, described Cruise’s attack as a ‘ridiculous rant’ and in a swipe at the 16-year age gap between him and his then new girlfriend Katie Holmes, quipped: ‘If he wants to see Chicago, I’ve left him two tickets – one adult, one child.’
Cruise has subsequently gone out of his way to atone for each of these undignified episodes. He went back on Oprah’s couch and stayed calm; he apologised to Lauer for his ‘arrogance’; he mended fences with Shields to the extent that she attended his wedding to Holmes in 2006.
But building bridges with his disaffected fan base – especially his female audience – has not been so easy. According to the E-poll Market Research agency, his favourability percentage has dropped among the American public to 37 per cent from 64 per cent in 2004.
On top of this, his new action comedy, Knight and Day, has performed disappointingly at the US box office, opening in only third place. Twentieth Century Fox, who bankrolled the $117 million film, has discovered to its cost that if the actor, who memorably exclaimed: ‘I feel the need, the need for speed’ in Top Gun, is ever to reclaim his pre-2005 audience, then he’s taking his time doing it.
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| Quote: | [...]
The presence of high-profile actors is no longer guaranteed to make a film successful; the movie has become the star. Cruise can’t control the cult of the A-list celebrity being on the wane in Hollywood box office terms, but the same can’t be said for his devotion to the cult of Scientology.
Cruise was introduced to Scientology, the controversial movement founded by L Ron Hubbard, by his first wife Mimi Rogers in the late Eighties. Scientology supplied the direction he was seeking as a young actor navigating Hollywood’s perilous waters and he credited it for helping him cure his dyslexia. And the church frequently bent over backwards to please its most prominent member.
Jesse Prince, a former high-level Scientologist, outlined in a 1998 interview how when Cruise married second wife Nicole Kidman in 1990, he had ‘a fantasy of just running through a field of tall grass’ with his new wife at Gold Base, Scientology’s international headquarters located in California. According to Prince, Gold Base workers were ‘staying up overnight, just extended schedules, de-rocking, ploughing a field, planting tall wheat grass, and when Nicole Kidman came – here’s a field. Now they’re running through the damn field of grass. It took weeks.’
As Scientologists move up within the hierarchy, they are encouraged to more vigorously promote its virtues to the outside world. But Pat Kingsley, Cruise’s notoriously fearsome publicist for the first two decades of his career, discouraged Cruise from talking about the subject.
Nevertheless, Cruise was a tireless promoter of Scientology behind the scenes. Sources say that when promoting a film in Paris, he would spend the morning at the US Embassy lobbying diplomats to persuade the French government to relax its hardline stance towards Scientology. When he split from Kingsley in 2004, replacing her with his sister Lee Anne DeVette, Cruise increasingly brought Scientology into the public domain and woe betide anyone who fell foul of its philosophies, as Brooke Shields and Matt Lauer discovered.
Hollywood observers commonly link Cruise’s public downfall with the disastrous decision to let go of his gatekeeper Kingsley. His zealousness in regards to Scientology placed relations with collaborators under strain. Take Steven Spielberg. The director and actor developed a close friendship while making 2002’s Minority Report (‘working with Tom was one of the greatest gifts I’ve ever been given by this business’ Spielberg once said).
But while Spielberg agreed to the installation of a Scientology tent on the set of War of the Worlds, he became disenchanted at how Cruise’s aggressive promotion of Scientology overshadowed the film’s release. Marvin Levy, Spielberg’s spokesman, admitted at the time that Cruise’s rants against prescription drugs ‘certainly took some of the emphasis away from where we would have liked it’.
Scientology remains integral to Cruise’s life but, on the advice of his handlers, he has once again stopped discussing Scientology in the public eye. One fixture from 2005 that has remained constant in his life is the doe-eyed actress Katie Holmes.
The pair married in 2006, six years after Cruise’s divorce from Nicole Kidman. They live with their four-year-old daughter Suri in Beverly Hills with homes in New York and Colorado. They are also believed to have spent £2.5 million on a six-bedroom house in Dormans Park, a private residential park near East Grinstead, close to the 18th-century sandstone mansion that serves as the British headquarters of Scientology.
[...] |
| Quote: | | Jeffrey Wells, who writes the blog Hollywood Elsewhere, says that Cruise has ‘in effect become the new William Shatner [...] |
Oh LOL, he can only dream to aspire to the level of Shatnerdom.
TC only has to look here for the loss of his MOJO....
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Last edited by Sponge on Mon Jul 26, 2010 9:19 pm; edited 2 times in total |
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Sponge
Joined: 10 Apr 2006
Posts: 9778
Location: U.K.
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brownjedi
Joined: 05 May 2006
Posts: 3613
Location: Phoenix, AZ
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| Posted: Mon Jul 26, 2010 7:22 pm Post subject:
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| Its a shame that the telegraph did not mention that tc hired his sister, who lacked experience, credentials, and background to be a publicist, but is a scientologist. I also like the way it reminded all that the great communicator has been married 3 times.... |
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